Over-Relying on your home page – Most of the website owners thing home page is the most important page of their website, and give less importance to the other pages of the site. Off course the home page is the first and it tells a lot about your business, but ignoring the other pages of the site is a big mistake on part of the website owners. Also home page can go certain limit where you can put and get the maximum out of it. The success of your home pages should be passed on to the other insides pages so that it will also bring in leads and sales to your business. Over dependence of homepage for traffic will reduce your chance of getting more traffic to your website, since all the focus is given to the homepage most of the conversion will happen on the homepage and the rest of the pages on the site won’t convert, because of no call to action and no importance given.
Three reasons why you need to optimize inside pages.
1) More targeted content – your website conversion will increase if you have more inside pages optimized for different product and services. Since each inside pages has more relevant content it will rank well on the search engines because of the quality content.
2) Getting Authority in Google – The more content you have on your website it will help to get Authority status in Google check out my earlier blog posts on Google Authority listing. More content makes your website to be more relevant to your site and it will help you gain more credibility in the eyes of Google and higher in search engine ranking results.
3) Focused product page – Having a single page dedicated to a product will generate more pages to a website. Which in turn creates more pages and more focused product page with all details of the product which helps in your PPC marketing as well as unique product page will convert more.
4) More Pages mean more traffic – Having more pages can bring in more traffic to the site which means more sales and revenue to your business. Another advantage of having more pages helps you identify keywords which you would not have thought of. Optimizing for those keywords will benefit the site as well.