No Matter what you accomplish in your marketing campaign you won’t do it without a good Call to action. There is a different kind of call to action you can implement to ask your visitor to take action when they land on your site or landing page.
Since we need all our visitors or readers on our website to take action to maximize conversion which will also improve better ROI and leads.
It used as a marketing strategy in business to get a targeted audience to respond to taking action. It mostly used on web pages or sales copy either at the beginning of the copy or at the end of the page.
It seems obvious that to let people know the next step to take in doing business with you. The truth is most businesses don’ st implement the CTA because of two reasons
- A belief that the prospective customer already knows what to do when they land on your website or landing page.
- Business owners have concerns that having a CTA can annoy the visitor and leave the website.
When should a call to action need to be used?
Some of the obvious calls to action are Sign up or Buy now. However, a sales process is not just one place to add a call to action. There are several strategies to add a call to action on a web page.
It can to signup of email subscribers, download a white paper, asking you visitors to like, share or follow you on the social media platform, download coupon codes and much more.
Call to Action Phrases Examples
- Buy Now
- Call Now
- Order Now
- Follow Us
- Free Download
- Click Here
- Learn more
- Donate Now
- Register Now
Call to Action Button Color –
Every call to action is clicking on a button on the web page. When using a CTA button color of the button matters. Convert Kit has a beautiful illustration of the button color theory on their blog Check out here and the illustration below.
Urgency Phrase using in a call to action
Offer Expire on Memorial Day
Limited time Offer
Act Now before its gone
Creating urgency through the call to action phrase is an important and effective method to increase conversion since the time frame in the call to action makes the visitors respond quickly since it will benefit the visitors if they respond to the action in a timely manner.
Below I have come up with 20 CALL TO ACTION EXAMPLES which can be used either on a website or on PPC LANDING PAGE which will increase the conversion rate.
1) Facebook Ad by Shawa Academy –
The main call to action is on the ad itself which asks the users to sign up for a free 4-week digital marketing course. Now Free phrase actually stands out as well as the button color which is associated with fun, warmth, passion, and security is the right choice for this ad. The second action is UNLIMITED ACCESS to ALL of their courses for 4 weeks.
Send in Blue is an email marketing software. This is the screenshot of their home page which has a good call to action. Mentioning the number of paying customers is a good CTA which will convert very well. Signup for free is also a good idea to build customer lists and target them if they didn’t purchase after their trial period. The color theme goes along with their brand as well.
The We’re Open is mentioned bold due to the current things going on the world because of Corona Virus they say Chick-fil-A is open for delivery and pickup. Also, the red button give more information about COVID-19 the message of delivery also goes along with the car illustration for pickup or drive-through is open.
Hello Fresh is a Meal Kit Delivery Service of fresh meals. This is the screenshot of their homepage. Which tells that they are the Top Meal Kit Delivery Service in the US. Also, the green button allows the visitors to check out their plans before they order the meal kits. Also, the color scheme of the websites tells a lot about their fresh food kit delivery service.
Kissmetrics is a behavioral web analytics software company. The two green button call to action with a blue background is a powerful CTA. Also, the image of the laptop with graph gives an idea to the visitors what their service are.
6) Pipe Drive
Pipe Drive Is a CRM Software company. This is their home page pretty simple with a good call to action. One of the two CTA buttons is Try it free and Watch Video. Try it free button with the green button stands out from the rest of the page.
The bottom line that I have found that being creative in your call to action and staying one step ahead of the competition is crucial to increase your website conversion.
If you think any other call to action phrases is missing in this list, please feel free to put that on the comment.